View of the Pettibone Pointe Sign in La Crosse, WI which emphasizes the opportunity for signage to build your brand identity.

Exterior Signage: Your First Chance to Build Your Company’s Brand

In today’s highly competitive business landscape, establishing a strong brand identity is critical for success. One often overlooked aspect of brand building is exterior signage. Your company’s custom business sign serves as the first point of contact for potential customers, making it invaluable for creating a lasting impression. Working with a reputable signage company can help you leverage the power of exterior signage to effectively communicate your brand message. Let’s explore how this investment can benefit your business.

1. Grab Attention and Attract Customers

Imagine walking down a busy street, surrounded by a sea of businesses. What catches your eye? In most cases, it’s an eye-catching and well-designed exterior sign. An appealing custom business sign has the power to stand out among the competition and draw customers towards your establishment. By incorporating your brand colors, logo, and unique design elements, you can create a sign that commands attention and leaves a memorable impression.

2. Reinforce Brand Identity

Exterior signage acts as a visual representation of your brand. It should reflect your company’s values, personality, and mission. A professional signage company can help you create a custom business sign that aligns with your brand identity. Consistent branding across all touchpoints, including your exterior sign, strengthens brand recognition and builds trust with your target audience.

3. Increase Visibility and Recognition

When potential customers are searching for your business, a clear and prominent sign is essential for easy identification. An effective exterior sign helps people locate your establishment quickly, increasing foot traffic and visibility. By consistently displaying your brand elements on your custom business sign, you create a visual anchor in the minds of your audience, making it easier for them to recognize and remember your business.

4. Establish Credibility and Professionalism

In today’s digital era, it’s easy for businesses to solely focus on online marketing strategies. However, physical presence still holds great value. A well-designed exterior sign gives your business a sense of permanence, credibility, and professionalism. It shows that you are invested in your brand and are here to stay. When potential customers see a high-quality custom business sign, it instills confidence and encourages them to trust your products or services.

5. Differentiate from Competitors

In a competitive market, setting yourself apart is essential. A distinctive and unique exterior sign can help you achieve this goal. By working with a professional signage company, you can create a custom business sign that showcases your brand’s unique selling points and differentiates you from competitors. A creative and memorable sign can make your business more memorable and increase the chances of customers choosing you over others.


Exterior signage is a powerful tool for building your company’s brand. Your custom business sign serves as the first point of contact for potential customers, making it an invaluable asset. By working with a reputable signage company, you can create an eye-catching, consistent, and unique sign that grabs attention, reinforces your brand identity, increases visibility, establishes credibility, and sets you apart from the competition. Don’t underestimate the impact of exterior signage. Invest in a custom business sign today and make a lasting impression on your target audience. When you want to be seen, go with a pro and contact SignPro today!