Trade Show Essentials
Tradeshows are a great place to promote your business and brand. Not only do tradeshows attract potential business, but also potential competition. To stand out in the crowd, your tradeshow display needs to be eye-catching and compelling. At Sign Pro in La Crosse, Wisconsin we understand how busy local business owners can be, so we’ve created a comprehensive list of 5 tips to help you create an unforgettable tradeshow display.
1. Clear Branding & Messages
The most important component of a successful display is clear branding and messages. People need to know who you are, what you do, and why they should pick you over competitors. Communicating your brand means including your company name, logo, tagline, and any other elements that will enhance your brand image. Every piece of your tradeshow display should be connected to your company’s unique value proposition.
2. High-Quality Graphics
Any printed graphic or sign requires high-quality graphics, especially tradeshow displays. Displays with high-quality graphics communicate professionalism, build trust, and grab attention. Pixelated or blurry images can communicate laziness with your overall display and people may subconsciously connect laziness with your brand.
3. Engaging Layout & Design
The layout of your display should encourage engagement. It should be strategically designed to direct people’s attention to the most important elements. Utilizing components such as exterior lighting, color, size, and font can help direct attention. To encourage engagement, try including additional elements like product displays, demonstration areas, or free company merch. Engagement is the first step to building a relationship with future customers.
4. Use of Technology
Integrating technology into your display can be a game-changer. Interactive screens, tablets, QR codes, or digital presentations can engage visitors and provide them with an immersive experience.
5. Clear Call to Action
A clear call to action is an essential component of a successful tradeshow. Even if your display is attention-grabbing, informative, and engaging, you won’t land potential customers unless you lead them into the next step. Your desired call to action can be actions such as writing down their contact information, following or tagging your business on social media, scheduling a future meeting, asking for your business card, and so on. Including your call to action in writing on your tradeshow display is a great way to help lead potential customers in the right direction.
Prepare for Tradeshow Success
Without proper equipment, expertise, and resources it’s difficult to create a professional tradeshow display that incorporates strategy and quality for your business. Leave it to the pros at Sign Pro! With years of experience, we offer high-quality signage and design services ranging from logo design to tradeshow displays. Located at 1452 Rose Street in La Crosse, Wisconsin Sign Pro is proud to offer a large portfolio of local tradeshow display successes. Contact us today to get a free quote for your business.