Spring is here, and people are out and about. If you’re running a business, big or small, now is the perfect time to think about how you will approach your brand awareness and marketing. Why? Spring is when businesses get geared up for their spring through winter promotions. Once the warmer weather hits, people are on the road a lot more, and those service-based businesses are also picking up more seasonal work. Spring ushers in more opportunities for people to learn about all the wonderful things you offer to help make life easier.
Vehicle Wraps are Moving Billboards
What if I told you that your work vehicle is the perfect way to advertise your services? Think about it. The work van you take from location to location, or even just running errands, can transform into a rolling billboard that lasts five or more years versus months. Getting a vehicle wrap will garner way more impressions than traditional signage, billboards, and other traditional means of advertisement.
Fun Facts About Vehicle Wraps
As of 2023, according to the Outdoor Advertising Association of America (OAAA), vehicle wraps generate up to 600 impressions per mile.
97 percent of people remember seeing a vehicle wrap ad, according to the OAAA.
How often have you passed by a work van and been reminded of something you must have done for your own home? Additionally, how often have you seen a food truck and then stopped by it for some deliciousness? Taco truck, anyone? Ice cream? Gyros? Can you tell we love food truck season?
Cost Effectiveness of Vehicle Wraps
When you look at the cost of a billboard, you are paying for the location of that billboard, how long you are renting that space, and the design, installation, and permits. Then there are digital billboards. With those, you only get a fraction of the time since the ads change incrementally depending on how much a business can afford. Depending on the area’s population’s location and size, you could be looking at $1,200.00 to $14,000.00 a month for a billboard.
With this information in mind, let’s compare the cost of vehicle wraps. The price one should expect would range from $5,000.00 to $10,000.00, depending on the size of the van. You are getting way more out of your investment and longevity with a vehicle wrap versus a billboard.
Vehicle Wrap Considerations
There are some things to consider regarding the design of your vehicle wrap. You want to ensure you have a logo that stands out, a color scheme that compliments your logo, and clear font choices that make your vehicle wrap easy to read from a distance. Text that is one inch tall can be read from 10 feet away. Making sure your business phone number and website are easy to find is another priority, along with a catchy tagline.
You’ll also want to have the wrap around the vehicle’s back. When you are stopped at a light, parked on a job, or getting supplies, it makes it easy for a person to jot down your contact details or snap a photo on their phone.
Additional Benefits of Vehicle Wraps
Talk about flexibility in marketing! Vehicle wraps can be removed without damaging the paint underneath (as long as the wrap is removed by a professional). If you need to refresh your marketing or it’s time to change out the wrap, it’s possible!
Vehicle wraps can withstand even the harshest of winters and the warmest of summers, and the many different road conditions we encounter here in the Midwest.
Special Considerations
If you’re considering getting a vehicle wrap, you will want to ensure your vehicle is free of dents, scratches, and rust. Dents will cause contours to the wrap and will risk the longevity of the wrap.
Hand-washing is best with a wrap-friendly wash.
Vehicle wraps are not a day turnaround. Designs must be approved, and the application process can take time. Most vehicle wrap projects can be completed in three to four days at Sign Pro.
Wrapping It Up
If you’re new to branding, that’s OK! Our experts at Sign Pro are ready to assist you through logo design and layout. They have years of combined experience helping businesses get the word out about their products and services. Endless color options are available to make your vehicle stand apart from others on the road. If you can imagine it, we can make it happen.
If a vehicle wrap is not within your budget, we also have other great options! Vinyl decals are another option, and we’re happy to discuss the best solution for you and your business in the La Crosse Wisconsin area. Visit us online at signprousa.com or give us a call at 608-782-3456. We can schedule an appointment to learn more about you and your business.
